Industry
Today, the entire world is grappling with the COVID-19 pandemic. The best protection against the fatal virus is to observe social distance and utmost personal hygiene practices. While the Indian government, UNICEF, and various other bodies had been regularly promoting the cause of hygiene and sanitation, the current COVID-19 spread raised the importance of hygiene products and their various new forms in innovation.
The exponential growth of the hygiene sector is no longer just an urban phenomenon, but also common in Tier 2, 3, and 4 cities as well as rural areas. The havoc wreaked by COVID-19 has surely been a catalyst, but now with a greater understanding of the present and future risks, it is expected that the societal outlook on hygiene will change permanently. The increased demand for products like disinfectants and sanitizers, will continue to grow even in the post-pandemic world. Whether it is pollution or the annually recurring viral diseases, people will now be a lot more aware and willing to stay safe by observing hygiene protocols.
MIXIZA truly understand that to provide coverage to the 1.35 billion Indians and make personal hygiene a way of life, we need to support the awareness with affordability. Hence, MIXIZA has created a range of hygiene products that the people can afford and remain safe from various microbial diseases while adding pleasing fragrance in to homes and offices.
Today, the transformation in observance of hygiene practices and the demand for the products is rising exponentially from metros as also Tier 2, 3, and 4 cities. Calamities like this viral infection can push people to become resilient and better, and what we are seeing today is a COVID-19 driven hygiene transformation. The virus will surely be contained soon. However, the hygiene industry in India as well as on a global scale is on an upswing and will only grow stronger even after normalcy resumes.